WWD reported that the new round of funding was undisclosed in size and valued the business at more than double Live Tinted's 2023 Series A valuation.WHO: Los Angeles–based Live Tinted was founded in 2018 and launched its first product, Huestick, in May 2019, leveraging the #TintFam community that founder Deepica Mutyala, a Texas native of South Asian descent, built after a 2015 YouTube video went viral. At the time, she was a senior manager of brand development at Birchbox; she went on to become an influencer and is now brand founder of an inclusive color range of hybrid products. WHY: The new investment will fuel strategic priorities.IN THEIR OWN WORDS: “When I first invested in 2021, I was immediately drawn to her [Deepica Mutyala's] vision, conviction, and the purpose behind Live Tinted,” Carrie Colbert, founding and General Partner of Curate Capital told WWD. “Watching the brand grow and deeply resonate with such a broad and passionate community has been incredibly rewarding. Now, Live Tinted is more than a company, it’s a movement, and I’m honored for Curate Capital to continue to be a part of this journey.”“What’s working is leaning into Ulta Beauty and our skin tint that we launched, which sells every two minutes at Ulta. I’ve always wanted to have a hero that falls under this idea of complexion because of the ethos of what Live Tinted stands for,” Mutyala told WWD. “This funding and this milestone just help us scale and grow everything that’s going well for us.